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In a very cluttered online world, how can you set yourself apart but still maintain your authenticity? And by being authentic, does that mean you put everything out there without a filter? These are questions I’m […]
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When Harvard Business School classmates Leslie Voorhees and Calley Means were planning their wedding, they stumbled upon a problem they could fix and started their direct-to-consumer, customized wedding dress company, Anomalie, in 2016. Like many brides, Voorhees had trouble finding a wedding dress that fit her size, style and budget. The former product developer for Nike, M.Gemi and Apple took matters into her own hands and went straight to the source.
”After researching the wedding dress supply chain, I learned 80% of the world’s wedding dresses, including gowns for top luxury brands, were made in one Chinese city. I visited workshops there and learned that dresses that retail for thousands of dollars cost hundreds to make,” she says. After making her dream dress directly at a workshop, dozens of friends contacted her to make their own wedding dresses. Voorhees quickly realized that customization was as big of a pain point for brides as the price and that most of the wedding dresses in the U.S. are sold in brick-and-mortar stores, which offers brides limited selections. ”By partnering with these workshops and selling direct to brides, we’re able to offer a much better price and almost unlimited customization,” say […]