In a very cluttered online world, how can you set yourself apart but still maintain your authenticity? And by being authentic, does that mean you put everything out there without a filter? These are questions I’m often asked.
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As much as authenticity is the foundation of a great personal brand, appealing to your audience in a relatable and respectful manner is just as important. Whether you’re just starting out in your career or you’re a seasoned professional, when you set out to establish your unique digital dress code, you need to do some filtering, since first impressions will be formed online without an opportunity for you to correct a misinterpretation.
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What Is A Digital Dress Code, And Why Does It Matter?
Your digital dress code is how you present yourself online. Just like in the offline world, individuals create a visual representation (dress code) of themselves through clothing and accessories, how they speak, brands they endorse, people they associate with, etc. In-person meetings are rare today, so first impressions are often being made online. It’s up to you to shape your digital dress code so it’s representative of your true self. Presenting a transparent brand both online and offline is what will lead to brand credibility. Your digital dress code provides a foundation of what your brand is and gives insight into who you are. It’s the first step in building rapport with someone who is meeting you for the first time. When this foundation is firmly entrenched, the more relatable your brand is to your audience.
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How To Establish Your Unique Digital Dress Code 5 years, 11 months ago